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I am reporting this as I sit squarely in front of my high definition big screen Samsung smart TV. Not even kidding.

And to think that someone could be looking back at me?

I’ve seen this kind of thing in movies, but not too long ago Edward Snowden (former NSA) blew the lid off what’s going on and on how our country is not only spying on the world, but it’s also spying on its citizens.

It appears that manufacturers of electronics have to be compliant in this equation as well.

Samsung has confirmed that its “smart TV” sets are listening to customers’ every word, and the company is warning customers not to speak about personal information while near the TV sets.

The company revealed that the voice activation feature on its smart TVs will capture all nearby conversations. The TV sets can share the information, including sensitive data, with Samsung as well as third-party services.

The news comes after Shane Harris at The Daily Beast pointed out a troubling line in Samsung’s privacy policy: “Please be aware that if your spoken words include personal or other sensitive information, that information will be among the data captured and transmitted to a third party.”

Samsung has now issued a new statement clarifying how the voice activation feature works.

“If a consumer consents and uses the voice recognition feature, voice data is provided to a third party during a requested voice command search,” Samsung said in a statement. “At that time, the voice data is sent to a server, which searches for the requested content then returns the desired content to the TV.”

The company added that it does not retain or sell the voice data, but it didn’t name the third party that translates users’ speech.

Update, Feb. 10: Samsung has updated its policy and named the third party in question, Nuance Communications, Inc.

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