Kendall Jenner Matched Her Red-Hot String Bikini to Her Lipstick

This look is nothing short of stunning.

Red continues to dominate as the color of the year, and Kendall Jenner is the latest celebrity to embrace the bold hue.

As the face of Tory Burch’s new fragrance, Sublime, Jenner stars in a campaign that sizzles with fiery imagery. In one standout shot, captured by renowned photographers Mert and Marcus, Jenner radiates in a vibrant cherry-red string bikini top—designed by Tory Burch and available for $108—and a matching lipstick as she holds a massive glass bottle of the perfume. Her brunette hair is styled in soft waves with a center part, while her makeup is kept minimal, allowing her bold lips to take center stage.

A promotional video shared on both Jenner and Tory Burch’s Instagram accounts offers a behind-the-scenes look at the shoot. The footage features Jenner posing alongside the luxurious perfume bottle in a sheer, bedazzled fishnet dress before changing into the red bikini and a casual jeans and long-sleeve tee outfit.

“Confident, sensual and strong,” the caption read. “My new favorite fragrance #ToryBurchSublime.”

In a press release, Tory Burch emphasized that today’s women seek the perfect blend of sensuality and strength—qualities embodied in Sublime. Burch noted that choosing Jenner as the face of the fragrance was an easy decision, describing the model as possessing a “quiet power.” “She knows who she is and she’s fearless,” Burch added. “She’s an entrepreneur and a role model for many, which was very important to me.”

Jenner also shared her thoughts on partnering with the brand. “Sublime is beautiful, it’s sexy, it’s confident,” she said. “I admire what Tory stands for and feel a genuine connection to her designs. This collaboration felt natural and organic.”

Kendall Jenner is no stranger to a striking red bikini. Just last month, she gave fans a glimpse of her summer style, posing in a fiery string swimsuit top and matching hat while relaxing on a boat.

She posted a series of selfies from her day on the water to Instagram, captioning them, “wake surfer girl.”

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